Group Fitness Solutions
Issue #3 - May 2010

Australian Health and Fitness Expo

Thanks for visiting our stand during the expo, what a huge success, we've booked for 2011. To thank you we're giving you 20 % off your next order, all you need to do is select your activewear and email mel@fitdesigns.com.au and quote "success 2010" that easy.



Fitness Industry Suppliers NEW!

New marketing co-operative does your marketing for you through more online channels and for less money than any other media source!

The Fitness Industry Group (FIG) is a combined network of industry consultants and suppliers who have developed a co-operative marketing system as a means to tap into each other's buying contacts using new media marketing methods including web-based technologies and social media. FIG is not a profit-center - it's a business expansion co-operative. Your annual payment goes towards the design, development, hosting, organization and maintenance of the FIG website and social media advertising initiatives.

Business Category Exclusivity. To increase the value of this joint venture, only one business per category will be featured as a FIG Partner. Fig is simply a way for like-minded businesses to benefit from each other, gain exclusive advertising exposure and recognition with no competition.

Marketing Co-operative. Using our combined power, we combine our contact lists (25,000 club owners & managers) resulting in extended advertising reach and greater exposure for the group. FIG uses the power of Web 2.0 technology to provide partners with the full benefit of content management and a wide range of opportunities to educate and advertise.




 

Roundtables for Executives

Round Table is a source of practical business advice and new ideas. It is a forum where members are held accountable for improving their business. The format of the group allows members to talk openly and confidentially with their peers about how and why they did or didn’t achieve their goals. There is a unique comfort level within the Round Table group, as no direct competitors are permitted to join the same Round Table.

A key component to the success of the Round Table is that no 2 PT businesses are from the same area in the one Round Table. This does enable the openness in regard to marketing, financials and also advice from peers. It is this mutual respect between all members that allows the open communication. It serves as a support and advisory group to members and is a resource for:
  • Developing ways to solve business problems.
  • Sounding out plans and new ideas.
  • Sourcing support from those who work under the same pressures.
  • Keeping up-to-date with the latest management concepts.
  • Learning ways to become more effective as a manager, business owner and person.
There are opportunities to join the Personal Trainers Round Table and the Club Owners Round Table, provided you meet the criteria and pass the application process. To find out if you do and start your application, contact Justin on jt@activemgmt.com.au or 0438 015 677.




 

Real Life health management

Real Life Health Management is online fitness and nutrition technology designed to revolutionize personal training and weight loss management.

Developed by a veteran personal trainer and health club manager, Real Life offers more business solutions than any other technology.

For a limited time, we are offering clients of Fitdesigns the opportunity to demo this software and be among the first to secure area exclusivity.

Intelligent Business Solutions

Benefits
  • Boost non-dues revenues with the creation of a new profit center supporting sales for:
    • Individual and group PT, and user-pay programs
    • Weight loss & nutrition
    • Fitness testing and health tracking
    • Food supplements (optional)
    • Biggest Loser challenges
    • Corporate recruitment
  • Free fitness programming allows you to offer it in your community for FREE!
  • Area exclusivity allows you to market to, service and recruit your competitor`s members
  • Supports referrals and retention
  • Compete directly with weight loss centres
  • Fully named and branded for your business so it looks like it`s YOUR unique health management system.
  • Fully automated e-marketing system makes sales and follow-ups easy
  • Competition module manages Biggest Loser challenges
  • Extremely low monthly rates and services unlimited trainers and users
  • Empower your clients to record and track their efforts with reporting directed to their trainer
  • Comprehensive video help sections support training and member usage
  • FREE Marketing campaigns
Business Management
  • Administrators can track trainer’s work with any client, transfer clients among trainers, and quickly and easily get an overview of the number of clients any trainer is working with
  • Automate the follow up process by building emails based on timelines, results, or reminders that are automatically customized for, and sent to, every client
  • Receive reminder emails based on client programs expiring, sessions running low, etc.
  • Option for trainers to build their weekly schedule on the system and have clients be able to view or book sessions based on availability and session type (coming soon)
  • System will automatically track and deduct sessions used from training packages purchased and, if applicable, will remind clients of 24 hour cancellation policy (coming soon)
Personal Training
  • Full fitness assessments including body composition, strength, cardio, functional, postural, flexibility, and before and after pictures, all with the ability to set goals and monitor and graph progress
  • Perform a health screening for every client
  • Build and edit complete client programs including cardio, resistance training, and nutritional
  • Resistance training programs can be built based on basic periodization plans and locked in for anywhere from 1 to 12 weeks and may be edited or changed at any time
  • Save time by having resistance training and cardio programs suggested based on client goals and preferences
  • Print program cards and detailed exercise pictures and descriptions customized for every resistance program including the ability to add customized notes to each exercise
Nutrition & Weight Loss
  • Safe, whole-foods nutrition program is optimized based on calories, macronutrients, micronutrients, and local food guidelines (i.e. American MyPyramid, Canada Food Guide, Australian Food Pyramid)
  • Customized for each client based on body composition, goals, nutritional preferences, and exercise volume
  • Over 1000 recipes and 9000 individual foods to select from (whole foods)
  • Ability to build custom recipes and a recipe book with suggested meals chosen from favorites
  • Option to share custom recipes with all users
  • Print daily cookbooks with all recipes, ingredients and preparation instructions
  • Edit and print categorized grocery lists for any day or week
  • Suggested water intake & consumption tracking
  • Link with another user and have the same suggested recipes, great for roommates or spouses (coming soon)
  • Competition module allows you to run transformation challenges
Club Marketing

When you sign up to run Real Life Health Management, you will gain access to a comprehensive set of marketing materials to help you and your team spread the word.

To arrange a private demonstration email mel@fitdesigns.com.au




 

Blue Fitness

Blue Fitness is a team of passionate and committed fitness industry professionals, whose goal is to play an integral role in the positive development of the Australian and New Zealand fitness industry.

The Team at Blue Fitness is firmly committed to providing only the very best commercial fitness equipment which is why we are the exclusive Australasian supplier of products such as Star Trac and Hoist.

Before we make the commitment to supplying a product it must meet our own rigorous testing standards enabling us to provide your facility with only the highest quality and standard in commercial fitness equipment.

www.bluefitness.co.nz


 

Creative Fitness Marketing

Creative Fitness Marketing provides the complete sales and marketing package for your club. In a 4-6 week time period, this risk free package incorporates: -
  • Centralised telemarketing
  • Direct mail
  • On-site professional sales consultants
  • In-house graphic design
  • An innovative and effective corporate outreach program
  • Mall demonstrations
This unique marketing approach has been specially designed to target the untapped 40+ de-conditioned, family and corporate segments into health and fitness centres whilst involving no financial outlay or risk to the club.

Established in 1990, Creative Fitness Marketing has worked with over 2,500 health clubs world-wide and service Australia, New Zealand, the USA, Canada, the UK and Ireland. CFM is also the longest serving Promotional Company member of IHRSA and is also affiliated with the FIA, Fitness Australia & Fitness New Zealand.

Due to the competitive advantage our clients receive through using our services, CFM has an exclusitivity policy of only working with one club per market.

To see if your club and market qualifies, call Emmett Williams on 03-8643 7474.

Make sure you mention Mel Tempest when you contact CFM.


 

Ezypay

At Ezypay our job is to make your life Ezy. Our automated direct debit facility will take the hassle out of collecting your customer payments.

With a focus on generating more revenue at no extra cost you should contact Daniel now to see if you qualify for a direct debit rebate on 0410 578 096 or email daniel.moy@ezypay.com.au. Daniel can help you with this rebate as well as things ranging from software, marketing and sales and customer service.

Ezypay also supports the industry with up to date trends and analysis by performing the Australian Fitness Industry Survey each year. Currently in its third year now it’s the survey that provides the benchmark for Health Club facilities in Australia with over 600 owners and managers responses in 2009 and over 7000 members’ responses. For more, contact Simon Hall on 02 9425 2001 or email simon.hall@ezypay.com.au


 

Sixtyone Design

Sixtyone Design has worked closely with Ballarat Body and Soul and Admit One, creating a direct marketing campaign through the use of their Website and client data base.

Sixtyone Design create customised graphic design and layout for their new products, services and print media, then by providing email links, they target their clients directly, quickly, effectively, and most of all successfully.

Gym members are consistently up to date with the latest programs and offers, ensuring client satisfaction and ongoing memberships.

Whether you're looking for full branding, a whole new look and feel, or just starting up, Sixtyone Design offers complete solutions for all your visual communication needs. Nothing is too big or small.

Servicing clients and providing solutions locally, nationally and now on an international level, our results-driven creative team strives to bring your ideas to life.

See us on the web www.sixtyonedesign.com.au
or contact us on 1300 72 80 50 to find out what the team at Sixtyone Design can do for your business.


 

SMS Saver

SMS text messaging just got a whole lot cheaper

www.smssaver.com.au


Group Fitness Studios





























Mel Tempest
Fitdesigns Oceania
www.fitdesigns.com.au
0418375619
mel@fitdesigns.com.au